In.freelancer

Partnership

The client

Economic Brand, a retail startup based in Chennai, India, specializing in affordable and quality household products.

Project Scope

The Challenge

Economic Brand faced challenges in establishing an online presence and selling their products to a wider audience. They sought to develop an ecommerce website to showcase their products, streamline the online purchasing process, and expand their customer base.

Strategies and execution

What was done

Requirement Gathering: Extensive consultations were conducted with Economic Brand to understand their brand identity, target audience, and specific requirements for the ecommerce website.
System Design: Based on the requirements, a user-friendly and visually appealing website design was created, with a focus on showcasing Economic Brand's products effectively and providing a seamless shopping experience.
Development: The development team utilized WordPress and WooCommerce for website development, integrating with the PayPal Payment Gateway for secure online transactions. AWS was used for hosting and cloud services to ensure scalability and reliability.
Testing: Comprehensive testing was conducted to ensure the functionality, performance, and security of the ecommerce website across different devices and browsers.
Deployment: The ecommerce website was deployed on AWS infrastructure, with necessary configurations and optimizations for speed, security, and reliability.
Maintenance and Support: Ongoing maintenance and support services were provided to address any issues, implement updates, and ensure the smooth operation of the ecommerce website.

Implemented Features

Feature: 01

Product Catalog

A user-friendly product catalog showcasing Economic Brand's range of household products, with detailed descriptions and high-quality images.

Feature: 02

Shopping Cart

An intuitive shopping cart system allowing users to add products, update quantities, and proceed to checkout seamlessly.

Feature: 03

Checkout Process

A secure and streamlined checkout process, integrated with the PayPal Payment Gateway for secure online transactions.

Feature: 04

User Accounts

User registration and login functionality allowing customers to create accounts, view order history, and manage addresses and payment methods.

Feature: 05

Responsive Design

Mobile-responsive design ensuring optimal viewing and usability across desktops, tablets, and smartphones.

Feature: 06

Search and Filter

Advanced search and filter options enabling users to find products based on categories, keywords, and price ranges.

Feature: 07

Order Tracking

Order tracking functionality allowing customers to track the status of their orders and view estimated delivery dates.

Additional Features

01Promotional Banners: Dynamic promotional banners showcasing special offers, discounts, and new arrivals to attract customer attention.

02Product Reviews and Ratings: Integration of product reviews and ratings to provide social proof and enhance customer trust and confidence.

03Newsletter Subscription: Option for users to subscribe to newsletters to receive updates on new products, promotions, and company news.

04 Social Media Integration: Integration with social media platforms for sharing products and promoting engagement with Economic Brand's brand.

05 Customer Support: Contact form and live chat support options for customers to reach out for assistance or inquiries.

Achivements

Results

Increased Sales

The ecommerce website contributed to a significant increase in Economic Brand's sales revenue, tapping into new customer segments and markets beyond Chennai.

Enhanced Brand Visibility

The online presence established through the ecommerce website expanded Economic Brand's brand visibility and recognition nationwide.

Improved Customer Engagement

Interactive features such as product reviews, ratings, and promotional banners enhanced customer engagement and satisfaction.

Streamlined Operations

The ecommerce website streamlined Economic Brand's operations by automating order processing, inventory management, and customer communication.

Positive Feedback

Economic Brand received positive feedback from customers for the user-friendly interface, seamless shopping experience, and responsive customer support, further strengthening its reputation as a trusted retailer of household products.

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